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The man who thought different. | by charliecurve
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The man who thought different.

This manifesto was created by the talented folks at TBWA\Chiat\Day to launch Apple's "Think Different" campaign. It was the first major advertising initiative following the return of Steve Jobs to company he co-founded in 1976.


The ads made me cheer. I printed them off and pinned them to my cubical wall. I replaced the printouts with full sized posters. Fourteen years, six of the posters still hang on the studio walls at Curve Detroit.


From the time the campaign broke on billboards, posters and television, it because a rallying cry and source of inspiration for the creative class. Today, they serve as a fitting tribute to a man who changed the way we communication and the way we create.


Rest in peace, Steve Jobs. You will be missed.



Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes.


The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.


About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.


How else can you stare at an empty canvas and see a work of art? Or sit in silence and hear a song that’s never been written? Or gaze at a red planet and see a laboratory on wheels?


While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.


Steve Jobs



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Taken on October 5, 2011