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What does your brand sound like? | by charliecurve
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What does your brand sound like?

"Hello, Ladies. Does your brand sound like me? If you don’t think sound is important in branding, try reading this without hearing my voice. Fantastic."


Now try reading "It's not a tuma" with hearing Arnold's voice from Kindergarten Cop or "Say hello to my little friend" without hearing Pacino in Scarface.


If I say "Intel" chances are you're hearing the chorus of engineers singing the "bum bum bum bum" in your head.


What does your brand sound like?


Brand managers and marketers are often tasked with playing "brand cop". They watch over their company's logo usage, colors and fonts. While the look of your brand is important, are you managing your brand's other senses?


Soundmarks can be a powerful tool to cement your brand in prospects minds. Here's a few quick thoughts on managing how your brand sounds. Here's a quick clip I recorded with a few more examples:



Charlie speaks on branding, marketing and innovation learn more at or hire his firm to create a soundmark for your brand at

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Taken on July 20, 2011