Rabbi Mendel Azimov, regional director of Chabad-Lubavitch in France, stands in front of a public menorah placed by Chabad-Lubavitch at the Eiffel Tower in Paris, France on December 13, 2020, on the fourth night of the eight-day holiday. The menorah is part of Chabad-Lubavitch's worldwide Hanukkah campaign that includes 15,000 large public menorahs in more than 100 countries around the world, including in front of landmarks such as the White House, the Eiffel Tower, and Revolution Square near the Kremlin. The campaign was set into motion by the Rebbe, Rabbi Menachem M. Schneerson, of righteous memory, in 1973, forever altering the American awareness and practice of the festival. The campaign highlights and encourages the central theme of the holiday — publicizing the story of the Hanukkah miracle.
Amid the pandemic, the Chabad-Lubavitch movement worldwide is preparing the largest Hanukkah campaign in history to share the message, spirit and hope of Hanukkah. The campaign will see Chabad-Lubavitch reach 8 million Jews in more than 100 countries with safe ways to celebrate the holiday.
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