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My photo of a Jaguar E-Type from Flickr being used on Gap clothing designs | by Chris Devers
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My photo of a Jaguar E-Type from Flickr being used on Gap clothing designs

I'm sure that The Gap has a totally awesome explanation for why this photo of mine, published under the Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0) license, is apparently being used on the Grey Pumice versions of the "Thermal body double" onesie (SKU #785589) and the 2-in-1 moto one-piece (SKU #785593) at


The two images are clearly related to each other.


I eagerly await the Gap's response.


I have various thoughts about what's going on here — for example, the mind-boggling idea that some unknown factory in southeast Asia somewhere is cranking out thousands of $16.95 tshirts with my photo on them on behalf of the Gap, and yet they never attempted to contact me about their use of my work — but I'm trying to keep most of my thoughts to myself until Gap has a chance to respond.


This has come up, after all, on a Sunday afternoon, and I doubt the people there I tried to contact about this will find out until Monday morning. So I'll give them a day or so to formulate a response and get things moving to get this rectified.


That said, I appreciate all the Tweets & Re-Tweets, the articles in Jezebel & others, the mentions in local media, the Facebook comments, etc. Keep 'em coming, by all means.


But I'm going to try to mostly hold my tongue & give them a fair chance to respond before I write much more.


Your turn, Gap.


• • •


Addendum: By "your turn, Gap", I wasn't expecting anything like this.


• • •


News sources & blogs that have picked this up so far, in no particular order:


Jezebel | Did The Gap Steal This Image From Flickr? (absolute tsunami of traffic from this one, thank you)

• A whole bunch of people are getting here from Reddit, apparently via Gap Pulls A Shepard Fairey and Gap Steals a Guy's Flickr Photo for Baby Gap Outfit, but mostly from their home page (!!).

This Week in Photo | TWiP #187 — Crowd-Funded Photography

You Thought We Wouldn't Notice | My photo of a Jaguar E-Type from Flickr being used on Gap clothing designs

Photography on the Net, Canon Digital Photography Forums | GAP Clothing company allegedly rips off Flickr member's photo

SFist | The Gap Rips Off Hobbyist's Flickr Photo for Baby-Sized T-Shirt (they don't really seem to do titles)

Reddit | Gap Steals a Guy's Flickr Photo for Baby Gap Outfit

PetaPixel | Gap Uses Flickr Photo for Clothing Graphic without Permission (very handy rollover illustration on this one, thank you!)

MediaBisto Unbeige | The Gap Accused of Stealing Flickr Photo, Reprinting Design on Shirt

Styleite | Did The Gap Steal This Car Photo From Flickr?

Styleite | Marka Hansen And The Trouble With Gap

A Photo Editor | Gap Pulls A Shepard Fairey

Lovelyish | Gap Steals Car Photo from Flickr

Geek | Gap accused of stealing Flickr photo for shirt designs

Small Aperture | Oh Gap, get it together!

Allston City Limits | Gone in 60 seconds (points for the original title on this one)

MakeupAlley | Horrible. Gap uses a Flickr users photo on tees without permission (chat board, need registration to see past comment titles)

Laughing Squid, and a whole bunch of other Tumblr users.

Secret Photo Nerds | -- (yet another registration-only discussion site, no idea what this is)

NU | Gap steelt afbeelding (Dutch; English translation: "Gap Steals Image")

Design Taxi | Did Gap Use Flickr Photo for Its Designs? (Is this a spam site? Bafflingly, the comments seem to be about something else entirely.)

Futomaki | Kolejny dzień, kolejna afera (Polish; English translation: "Another day, another scandal")

Panophoto | Gap utilise des images Flickr sans s'acquitter des droits (French forum; English translation: "Gap uses Flickr images without paying duties")


Thank you all.

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Uploaded on January 30, 2011