User Interfaces, Social Networks
Here, tradition and cultural roots from all over the world are present in fragmented, root-like structures.
As mass media and Western-centered advertising rose, these communication channels blended together to form one central communication channel.
The advent of digital culture and spreadable media forced these cultural constructions begin to fragment once again into separate channels unreachable by one-size-fits-all marketing efforts. New methods of demographic analysis are necessary to tap these markets.