Say No To Urinal Screens.
This is an extreme close-up of a plastic mat placed inside a urinal. I guess, according to the slogan, that this is supposed to stop the spreading of germs somehow. But urine is sterile (your own urine, that is ... I kid). So where do most of the germs come from? Oh, I guess they'd come from some thing sitting in the bathroom having little nooks and crannies, a lot of surface area to trap wayward bacteria and whatnot that's constantly damp ... like a urinal mat, I guess.
Also, this may mark the end of the glorious reign of the "SAY NO TO DRUGS" urinal mat that we all had to suffer through (yet happily urinated on) for ... what -- two decades? Now that there are no more drugs in the US, Swisher's Catch Phrase Division racked their brains and came up with this gem. I think it may have even less of an effect on society as the previous snappy slogan.
See what you're missing, ladies? URINAL MAT PHRASES: CATCH THE EXCITEMENT!