Ladder of Engagement Version
What does the ladder of engagement look like for a mash up of personal fundraising with socially networked fundraising?
Two ideas:
1-People move through different levels of involvement/participation in campaign and your strategy has to help them move
2-People will donate to a charity because a person they like or trust asked them. How can that be spread beyond the original personal fundraiser?
beth.typepad.com/beths_blog/2008/02/social-business.html
This is a hack of Priscilla and Nicholas Street's Charts
www.solidariti.com/article/Levelsofengagement
nicholasstreet.org/blog/2007/10/08/e-campaigning-will-lea...
Personal Influence theories (Kayta Andresen and Bill S. mention in their book chapter
en.wikipedia.org/wiki/Robert_Cialdini
My role was definitely as network weaver
advocacy2.org/index.php/Category:Weavers
but not sure how this might differ from the instigator