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Ladder of Engagement Version | by cambodia4kidsorg
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Ladder of Engagement Version

What does the ladder of engagement look like for a mash up of personal fundraising with socially networked fundraising?


Two ideas:


1-People move through different levels of involvement/participation in campaign and your strategy has to help them move

2-People will donate to a charity because a person they like or trust asked them. How can that be spread beyond the original personal fundraiser?


This is a hack of Priscilla and Nicholas Street's Charts


Personal Influence theories (Kayta Andresen and Bill S. mention in their book chapter


My role was definitely as network weaver

but not sure how this might differ from the instigator


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Uploaded on February 29, 2008