I now know how the folks at Anthropologie get you hooked: I bought a box of Cavallini stickes at Christmas--the retro kind--from Anthropologie. The gracious clerk encouraged me to sign up for my own "card" to keep track of my purchases. I did.
And, lo, in early August, I received a lovely pressed paper "invitation" bearing this adorable pin-prick "cupcake" and a white "birthday candle" necklace (seen earlier in my photostream). The card advised me to take advantage of a 15 percent discount. And so I did, purchasing a necklace (I'll upload a photo).
Mind you, I only go into Anthropologie to oggle the displays (I know, we all say that...). I'm far too pudgy for their clothes and can't afford a $24 dish towel. But I HAD to use that discount! I don't have an Anthro addiction. I really don't. ;)
BTW, I doctored the cupcake to remove the piercing that threaded my "candle" necklace.