David Burpee and the Great Marigold Experiment
"In a long search for an odorless marigold, David Burpee ordered seeds from Europe, Africa, Asia, Australia, and South America. The search was futile until at last he received a letter from the Reverend Carter D. Holton, who had discovered an odorless marigold in China. A subsequent experimental planting at Fordhook was considered so important that armed guards were posted to prevent theft of the revolutionary plants. Most of them were scrawny, but one burst forth in great shimmering golden blossoms-- and seeds from it resulted in the 1937 introduction of the Crown of Gold Marigold.
Sales were expected to soar. Instead they dipped. A great many people associated the flowers with the characteristic odor of the leaves, and they didn't want an odorless marigold! Fortunately, sales recovered quickly because the company offered both the odorless and odorous varieties. "
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