The Importance of User Experience

Update!: Experience Dynamics has made this diagram available as a poster-size print, perfect for hanging in your office, cube or team-area. Visit their site for ordering information:


Order a Poster



This was a fun diagram to work on. Frank Spillers, of Experience Dynamics saw my earlier Flickr diagrams and wanted to commission something similar with some general usability and user experience concepts.


The idea was to emphasize the readability and approachability of the subject matter (keep it fun!) and not overload the map with too many concepts. Hence, this piece: "The Importance of User Experience." (Used here with permission.)


The best part of this diagram, for me, was collaborating with Frank, who's an enthusiastic and dang bright guy.

  • Murali Pariyarakaran 8y

    Good one, UX in nut shell
  • Bradley Allen 8y

    Hands off, folks. I had a crush on him first! ;-)
  • prevajanje 8y

    cleverly put
  • Bryce Glass 7y

    The good folks at Experience Dynamics have produced another poster in this well-received series! Go check out The Usability of Web Applications. I wasn't able to work with them on this one, but Frank Spillers and co. have created a fun and thought-provoking tool for "team building, educating or evangelizing web application usability efforts."
  • cb greenwood 7y

    Is the poster available in German yet? If not, I'd be happy to send you my translation ;-)
  • boockit 7y

    good job,how can you do that? using photoshop ?or other tools? can you tell me? thanks
  • mommabug09 7y

    Has the world never seen a diagram created in Illustrator before? This stuff is all completely common sense and would have executives rolling their eyes if an engineering/marketing/design firm pulled it out during a presentation.
  • Bradley Allen 7y

    Wow, mommabug09. That came out all wrong, huh?

    All well designed things seem like 'common sense' ... uh, once they're created.
  • Bryce Glass 7y

    I typically don't tend to place much value on what would impress executives during a presentation, so I can't help you there mommabug.

    I've been in plenty of executive boardrooms and it's amazing how what you'd think is 'common sense' is rarely on display...
  • farreaching 6y

    It's available in German yes:

    If anyone else would like to translate it, we will give you a printed English version for free..

    1. Check to see it's not already in your language:

    2. Contact us and request translation

  • Jessie Qin 6y

    I hope to get more from "Communicating Design"
  • +++shelle+++ 6y

    kindly help me..
    pls who are contributor of flickr..
    this is my research work, kindly help me please..thank you very much!!!
  • alxflickrrr 6y

    Thanks for sharing!
  • Bryce Glass 5y

    Experience Dynamics is selling a fun 2010 User Experience Calendar based--in part--on this poster! Check it out, won't you?
  • nkuscott 5y

    Quite a bit too small to read. Correct image resolution is also important to User Experience.
  • Bryce Glass 5y

    The image is presented at its current resolution at the request of its rightful owners, Experience Dynamics. If you'd like it in full-res glory, the poster is available for sale from their site.

    Good process diagram
  • Jen Frazier 4y

    I tried to purchase this poster but the usability of the checkout form was bad and I bailed. There was an error with my credit card and the page had no link to edit it. The only way to change it was to hit the back button but going back a page nuked all the data I had already entered, so I wasn't going to bother entering it all again. It's unfortunate that a UX company has such a bad checkout for posters promoting good UX. :(
  • Bryce Glass 4y

    Sorry about your experience, Jen. (And / or Willie.) I'll forward a message on to Experience Dynamics, hopefully they'll be in touch.
  • Mr.M.R. 4y

    nice concept map guys. very clear.
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Taken on October 28, 2006
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