The Customer Journey (The Decision Ellipse) aka The New Funnel

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    Published in The End of Business as Usual:

    Oliver Berger, Q-BEE, Justin_Bacon, and 32 other people added this photo to their favorites.

    1. b_d_solis 46 months ago | reply

      I just finished writing an entire chapter about this!

    2. BrazilMedia 46 months ago | reply

      Great job! Very interesting. Thank you for sharing.

    3. Wilton Blake 46 months ago | reply

      You just blew my mind!

    4. MarkTamis 46 months ago | reply

      This reminds me of the McKinsey Consumer Decision Journey

      Nice the way you have expanded and given it more detail!

    5. b_d_solis 46 months ago | reply

      Mark, indeed. Based partly on their research as well as my own. It's part of the next book!

    6. Super Mama 410 46 months ago | reply

      Amazing stuff, Brian!

    7. Chris Doelle 46 months ago | reply

      Excellent visualization!

    8. Ric Pratte 46 months ago | reply

      Brian, very interesting but I feel like I'm missing something.
      The 'sales funnel' (although I prefer the hourglass mediphor) is from the businesses point of view of the sales process. While your diagram feels like it's from the consumer point of view. As a buyer I've never thought of my process as a funnel.
      Please enlighten me! :)

    9. rmukeshgupta 46 months ago | reply

      I agree with Ric. Knowing this helps a company to identify the influencers and position the product/service well, this does not indicate the clear flow of leads to sales..

      That said, I think the pic really tells a hundred story and is very very valuable to all marketing folks to know, understand and create their own version of the same.. will go a long way in improving the effectiveness of the marketing campaigns..

    10. b_d_solis 46 months ago | reply

      There will be a follow on graphic internally, but it isn't a's far too complex now and involves many disciplines to address the other side.

    11. firecatsue 46 months ago | reply

      Thanks, Brian, very useful! Interesting to see the influence loop inside the primary ellipse. For me I visualize it outside the primary ellipse, because I interpret the ellipse as being from the decisionmaker's POV. But maybe that's because I'm a user-centered designer :)

    12. Reachit 41 months ago | reply

      Thx for sharing!

    13. kymberlaine 38 months ago | reply

      missed this the first time but so glad you shared it in today's PR 2.0 - very useful

    14. hello554 37 months ago | reply

      its missing a big chunk for me -- entire sharing/swapinng/exchanging etc...

      that has already started to stretch produce / service life
      create new channel

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