Adidas Boston Marathon | Boxman

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    2012 Boston Marathon. Adidas wanted a popup retail solution that appealed directly to their audience. We set up this custom 20' Cabana unit in Copley Square where it served as a fully-funtional retail store for the brand. The exterior branding of the unit included a wrap with the names of all 27,000 Boston Marathon runners.

    Photo Credit: Max Esposito (@EspoOriginals on Twitter)

    ©2012 Boxman Studios

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