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Kent | by dbostrom
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Kent

This Kent unit evokes the nostalgic feeling of Christmas. The carriage is cut diagonally to reveal more of the carton when the display is fully loaded. Because it was anticipated that the unit would have to hold competitive brands of cigarettes or not be used at all, Kent used a general message reader and omitted brand identification.

 

– Harvey Offenhartz, “Point-Of-Purchase Design” (1968)

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Taken on February 27, 2011