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Schaefer | by dbostrom
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Schaefer

The Schaefer lighthouse is battery-operated, with the light going on and off. Its theme is to encourage the sale of two six-packs rather than the one six-pack that the customer might normally buy. Motion is often used with pole toppers, providing them with more interest and action.

 

– Harvey Offenhartz, “Point-Of-Purchase Design” (1968)

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Taken on February 27, 2011