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Brand's | by dbostrom
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Brand's

The "dump bin" is a bin-shaped holder, designed to stand on the floor, which contains merchandise in random order. It is so called because the merchandise can be "dumped" in from the shipping case, thereby saving the time necessary to stack it neatly. Equally important, the random display of the product encourages a "help-yourself" attitude on the part of the consumer. The Brand's display is an actual wire duplicate of the shape of the product. This seemingly simple unit holds a minimum of 450 jars of the product and serves its function well in supermarkets in Great Britain.

 

– Harvey Offenhartz, “Point-Of-Purchase Design” (1968)

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Taken on February 27, 2011