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Johnson & Johnson | by dbostrom
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Johnson & Johnson

Among the many ways to help sell a promotion to the store is the "dealer incentive," or "dealer loader." The display is designed around some useful take-home unit for the dealer, such as a table, cart, or grill. This Johnson and Johnson promotion effectively employs dealer incentive -- a lawn seed sprinkler -- in its design.

 

– Harvey Offenhartz, “Point-Of-Purchase Design” (1968)

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Taken on February 27, 2011