new icn messageflickr-free-ic3d pan white
Quaker Oats | by dbostrom
Back to photostream

Quaker Oats

The Quaker Oats display dramatizes the carton and uses its super size as storage for the product. The carton, a memorable one in households, is utilized as an effective self-identifier.

 

– Harvey Offenhartz, “Point-Of-Purchase Design” (1968)

510 views
0 faves
0 comments
Taken on February 27, 2011