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Sermon Promotion: The Unusual Gift | by RichTatum
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Sermon Promotion: The Unusual Gift

I'm a new Marketing & Media Director. Literally new. My last job (held 11 months ago) was at Christianity Today as the online media managing editor. Prior to that I was an Internet Operations manager, project manager, and webmaster.


Now I get to design for a living.




So, my job started October 22. When I was on the job for literally half a day, I was given a fold-over card that I needed to replicate (to promote an up-coming sermon). The card would be inserted in a future bulletin hand-out to announce a sermon and pique interest. The card sample I was given was not very well designed, but I was told I could duplicate it exactly.


I couldn't do it. I had to try to update the kitchy text and mishmash of typography.


So, the only thing I retained from the original design were the exact words, though cryptic (intentionally so, I guess). The only additional piece of information I was given about the sermon was a slightly longer sermon title (by one word): The Unusual Gift.


So, assuming it had to do with a gift or offering and knowing that faith was involved, I designed a piece incorporated both elements - one on each side. I went black and white to save on printing costs. I used artwork from The actual piece, meant to be folded in the middle has a smooth gradient across the entire face of the cardstock, so there's no visible division between the two elements save for the scoring the printer added to aid folding.


It was well received. Glad it came out okay for my first piece. Whew!


The work has begun.


Your critical feedback is welcome. I aim to learn.




(PS: I no longer do this for a living. The job lasted not long at all, sadly.)

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Taken on November 24, 2006