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About Face | by BusinessSummaries.com
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About Face

IN THIS SUMMARY

In About Face, Dan Hill demonstrates how advertising agencies and marketing strategists can employ new advances in neuroscience, behavioral economics, and cognitive psychology to create emotionally effective advertisements that bring brands and companies closer to the consumer. Hill is an expert in facial coding and a widely sought speaker who has appeared on NBC’s “The Today Show,” FOX, CNN, and MSNBC for his analysis of the 2008 Presidential Election and steroid scandal in Major League Baseball. By examining physical responses to advertisements through the cutting-edge method of facial coding analysis, Hill argues that advertisements that correspond to key human emotions, such as hope, happiness, trust, authenticity, pleasure, and passion are more successful, more emotionally satisfying, and more profitable.

 

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Taken on February 1, 2012