1970 Schwinn Super Sport

From Schwinn's 1970 catalog shot at Knott's Berry Farm. Catalog description:


"The finest in ladies' lightweights. Extra light chrome-molybdenum alloy steel frame. It's tops in riding ease. New wide range 10 speed derailleur gears and 5 cog cluster, Twin-Stik gear shift controls. A dream to manage. Quick release hubs, center pull hand brakes." $124.95


Watch for a full post and more photos from this catalog Tuesday morning at Cyclelicious.

  • timmycorkery 5y

    This is an intensely awesome find, sir.
  • Richard Masoner / Cyclelicious PRO 5y

    Thanks; that catalog is a treasure chest.
  • Jim G 5y

    The Nishiki catalog beats it...

  • Velouria PRO 5y

    That description makes me want one!

    The Nishiki catalog... doesn't seem to have women in mind as the target audience. The Schwinn picture strikes a much better balance between actually making women want the bike and being eye candy for "accidental" male readers.
  • Jim G 5y

    Velouria Agreed.
  • meligrosa 5y

    nice find!! loveeeeeee that schwiin shot, we all relate to it ----wheeeee
    the nishiki, should say "think she's gonna go on a date with you?!!? PFFFTFTFTF think again, she's got a hot bike you just can't compare too.. LOL
  • Richard Masoner / Cyclelicious PRO 5y

    @Jim: The saddle on the Nishiki is *clearly* too low; she's standing flat footed!
  • Carl Paulaner Hefe-weizen 5y

    As a boy, I fell in love with almost every 'Schwinn Girl'. They always had the finest legs. Especially the catalog from 1978. The gal who rides the Le Tour, just floors me still.

    There is one clear message in both the Schwinn and Nishiki ads; "bicycles = sexy legs". It's just that Nishiki also wants to remind the gals that their fleshy rumps can also be made hot.
  • Jym Dyer PRO 5y

    =v= Maybe I shouldn't admit this in public, but what the hey. I had a huge crush on the woman in this photo, even from preadolescence.

    I used to practice drawing her. The lines of her dress were, um, instructive (hey, an illustrator has to learn anatomy, right?) but the hardest part was getting her hair right. I could never make it luminous enough.

    The Schwinn photos are way better than that Nishiki photo because the models actually look like they're enjoying themselves.
  • Carl Paulaner Hefe-weizen 5y

    JD, you nailed it; "the models actually look like they're enjoying themselves."

    I'm glad to know I wasn't the only boy with a lump in my chest and a soaring imagination.
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Uploaded on October 26, 2010
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