2023/11 – Rhythm – Alexander Wodrich

Alexander Wodrich is the managing director of why do birds, a Berlin-based agency for audio branding, motion and service design. Their clients include companies from 17 countries such as Siemens, Hyundai, GORE-TEX, Ferrari and Deutsche Bahn. The agency is considered one of the most awarded audio branding agencies. Before joining why do birds, Alexander Wodrich spent 10 years at the branding agency MetaDesign as a consultant and member of the management team. Alexander is a regular speaker on the topic of audio branding. He curated the sound exhibition "Oggetti Sonori" at the Museum August Kestner, Hannover and is a passionate musician himself. With his bands he has played over 100 concerts and recorded several records.