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This t-shirt is for sale. Contact us to preorder yours today.

  

Seth Godin has some pretty good ideas.

 

One of them was to make a "stet" t-shirt.

 

If you don't know what "stet" is, chances are you haven't been working with any good copywriters. "Stet" is copywriter (or "word-nerd") speak for "cancel that change".

 

Typically, we designer design this absolutely fabulous design, send it to the Account Executives, and get it returned marked up in red like a bad 3rd grade math test.

 

If we don't agree, or if the copywriters don't agree, we write "stet" over their changes to cancel them out.

 

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Taken on April 7, 2009