Business leaders were asked the following question: “If you were to give the CEO of a similar sized company your top tips for growing internationally based upon your lessons learned so far, what would these be?”
By far the most mentions refer to making the effort to understand the market being prioritised for cross-border growth - its people, its culture, its politics, and its language. ‘People factors’ dominated the responses given.
Businesses looking to prioritise the EU are most likely to mention ‘don’t try to impose your own culture’ and ‘get the right people/ use skilled people.’ The former is also important when targeting North America. Businesses prioritising the Middle East and Africa are most likely to stress the need to ‘meet people/ face-to-face/ spend time on the ground.’ The advice given in reference to the BRIC and Asia Pacific markets and South America is more evenly distributed.
For more information on the BDO Ambition Survey 2010 see: www.e-bdo.com/BDOGCO/website/BDOGCO/website.nsf/pages/amb...