Avaaz Lion adverts
Avaaz kicked off a hard-hitting ad campaign in Johannesburg Airport’s International Arrival Hall, South African Airways’ inflight magazine, and key tourism websites, calling on the SA government to ban the trade of lion bones to make fake ‘medicines’ sold in Asia. These ads -- seen by passengers arriving into the biggest airport in the country -- call attention to the lion bone trade and the detrimental reputational impact it may have on South Africa’s tourism industry. View the ad here -- thanks to everyone who donated to make this possible!
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