1 set (a boat) in motion by pushing it or allowing it to roll into the water : the town's lifeboat was launched to rescue the fishermen. • set (a newly built ship or boat) afloat for the first time, typically as part of an official ceremony : King Gustav II Adolph of Sweden launched a huge new warship. • send (a missile, satellite, or spacecraft) on its course or into orbit : they launched two Scud missiles. • [ trans. ] hurl (something) forcefully : she launched a tortoiseshell comb. • [with adverbial of direction ] ( launch oneself) (of a person) make a sudden energetic movement : I launched myself out of bed. • utter (criticism or a threat) vehemently : scores of customers launched a volley of complaints.
2 start or set in motion (an activity or enterprise) : she was launching a campaign against ugly architecture. • introduce (a new product or publication) to the public for the first time : the company has launched a software package specifically for the legal sector.
"I said lunch, not launch!"