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*emera review | by Aurora Demasi
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*emera review


This is a sort of review of the *emera bag I just received.

I'm very excited to write you down some thoughts about my new purchase: I'm sooo happy with it cause it's exactly the bag I always wanted and needed.

Why? Because the *emera looks like a fashionable bag but it's actually a… camera bag!!!

Well, my previous camera bag was a typical messenger thing for cameras, pretty ugly like many others and also pretty small.

But size wasn't the real problem for me (in that case I would just have bought a bigger one): the main thing that bothered me was its look, more or less similar to any other photography bag they sell in stores. I mean, when you see someone with one of these at his/her shoulder, first thing you think is ''ohhh that's a camera bag!''. And yeah, that's reeeeally not the best thing for women: look, if I wanted to dress up in a certain (nice) way and at the same time bring my camera with me, sometimes I ended up with leaving the camera bag at home (or maybe change dress). Yeah, I hated that. :D

So... here it is, a very cool black quilted bag for my photo equipment. I totally love the design, and if you're doubting about its resistance I'm gonna stop you right now: it's way more resistant than expected, sides are pretty sturdy and solid.

It has many compartments inside (camera+lenses+ipad etc etc), and I don't know what's your entire equipment or what you need to carry daily with you, but I could even carry in this bag all the photography stuff if I own (Canon 5D + 50mm 1.8 + 20 mm 1.8 + helios 58mm + zeiss 135 2.8 + speedlight + some personal stuff). That said, since I will daily use the *emera as personal bag, I will just need to carry with me camera with the 50mm attached and maybe 1 more lens.

I'm so happy to know I will kinda always bring my camera with me.

Ooh, I also really appreciate the choice of the designer regarding the main zip: it has been built leaving the 2 extreme parts empty in order to not scratch your camera with the zip every time you take it from the bag, and believe me, without this little design trick, scratching your stuff could have been really easy to do.


Here is their website if you want to have a look ;)


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Taken on February 17, 2011