Since 2005, Aspiration has developed a program focused on building capacity for “eAdvocacy” and social media in grassroots nonprofit organizations. “eAdvocacy”, short for “electronic advocacy”, is the utilization of internet tools and organizational processes for connecting with online audiences, developing relationships and mobilizing for action both online and offline.

The 2012 Cohort includes TURN, CANFIT, Greenaction, CCISCO, CALSAC, Community Technology Network, CALWIC, and Live Real.