Rinascente Window Poetry
Bringing poetry in one of the most popular and visited places in Milan.
Letting everybody enjoy it, and making poetry dialogue with the culture of a full-Italian brand, La Rinascente.
“Window Poetry” is a project of poetic con-fusion.
Escalators, lifts, toilets, counters, dressing rooms and the 4 windows in Santa Radegonda Street.
The whole Rinascente has been transformed for a month in a great white page, filled with poetry.
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