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face to facebook | by Ars Electronica
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face to facebook

This project was a social experiment: stealing 1 million Facebook profiles, filtering them with face-recognition software and then posting them on a custom-made dating website, sorted by their facial expression characteristics. Our mission was to give all these virtual identities a new shared place to expose themselves freely, breaking Facebook's constraints and boring social rules. So we established a new website ( giving them justice and granting them the possibility of soon being face to face with anybody who is attracted by their facial expression and related data. The action was set in five days of intense media coverage and fast-pace thrilling events, which became a Global Mass Media Hack Performance. It has been defined as a performance since it happened after a long preparation as an unique live act during a short time span, and it involved the audience in a trasformation through an evolving storyline.


face to facebook is a project by Paolo Cirio (IT), Alessandro Ludovico (IT).


credit: Martin Hieslmair

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Taken on April 18, 2012