Nosmo King is Cool
World No-Tobacco Day is observed around the world every year on 31 May. It is intended to encourage a 24-hour period of abstinence from all forms of tobacco consumption around the globe. The day is further intended to draw attention to the widespread prevalence of tobacco use and to negative health effects, which currently lead to nearly 6 million deaths each year worldwide, including 600,000 of which are the result of non-smokers being exposed to second-hand smoke. The member states of the World Health Organization (WHO) created World No Tobacco Day in 1987. In the past twenty years, the day has been met with both enthusiasm and resistance around the globe from governments, public health organisations, smokers, growers, and the tobacco industry.
This poster from 1980 was issued by The New Zealand Department of Health.
Title: Nosmo King Is Cool! [2 copies]
"The Choice Is Yours, Smoking Or Health" World Health Organisation Theme
Medium/Support: Printed Poster
Archives Reference: AAFB 24223 W2555 3 A168
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Material from Archives New Zealand