Digital Version of Dallas Morning News Ad
On May 23rd, 2019, demonstrators and leafleters gathered at McDonald’s annual shareholders’ meeting to encourage the company to use its power for good and end the horrific cruelty endured by chickens killed for its menu items. This year’s shareholders’ meeting was held inside a hotel at Dallas Fort Worth Airport, and for the first time away from its Illinois headquarters, possibly a reaction from our large protest in Chicago at the same event last year.
With more demonstrators than shareholders on site, McDonald’s should know advocates are committed to ending #McChickenCruelty. Aside from organizing the protest, we also took out a full-page newspaper ads in the Dallas Morning News and the Chicago Tribune, as well as commissioned mobile billboards, geo-targeted ads at the entire airport and social media actions.