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Liquor Party Port (Madison, WI)

This eye-catcher of a sign on University Avenue would have been worth a capture no matter what it was for.

 

"WORLD'S #1 RETAILER OF KEG BEER!", their website brags. "Voted 'Best in Madison' #1 keg store!" "Located conveniently off campus!" For all the emphasis they devote now to the intoxicating side of life, I can't help but find it a bit ironic that "liquor" looks like a subsequent alteration to the sign...

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Taken on August 19, 2012