"Fight vulgarity with Culture".
The Fourth Estate is a famous picture painted by Giuseppe Pellizza da Volpedo in 1901, originally entitled The path of workers. (see the painting here)
The painting was the inspiration for the third grade classes of the school in which I'm working in, to create an advertisement and a slogan against the vulgarity on tv and newspapers they unfortunately watch everyday.
Guess who was the famous photographer called for this campaign?! ;-D