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Six Ways of Measuring Revenue Impact of Social Media | by Altimeter, a Prophet Company
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Six Ways of Measuring Revenue Impact of Social Media

From Altimeter Group Report: "The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media," by Susan Etlinger, Jeremiah Owyang and Andrew Jones. Download the report at www.altimetergroup.com/research/reports

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Uploaded on July 24, 2012