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The Convergence of Paid, Owned & Earned Media | by Altimeter, a Prophet Company
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The Convergence of Paid, Owned & Earned Media

From Altimeter Group Report: "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media," by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

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Uploaded on July 16, 2012