The Convergence of Paid, Owned & Earned Media

From Altimeter Group Report: "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media," by Rebecca Lieb and Jeremiah Owyang. Download the report at www.altimetergroup.com/research/reports

  • mnadi 3y

    Love the diagram but there is a spelling mistake. It should read "Brands that ask for Shares" not Shared. Thanks
  • Jeremiah Owyang 2y

    Thanks. Should read "Brands that ask for shared (media)"
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Uploaded on July 16, 2012
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