new icn messageflickr-free-ic3d pan white

Eyetracking Heatmap

Web usability guru Jakob Nielsen in front of a screen displaying an eyetracking heatmap for the JetBlue Airways website during the Eyetracking seminar, nn/group's Usability Week 2006 (June 2006, San Francisco).

 

The red ('hot') areas get looked at the most.

 

For more on eyetracking, see wikipedia.

  

2,277 views
4 faves
2 comments
Taken on August 9, 2006