New Drene carton is a completely new design - by Donald Deskey Associates - due to increasing, sales of the shampoo through supermarkets and grocery chains. New design has cosmetic appeal, bold display, and a flexibility of display that permits placing the carton in a horizontal or vertical position. Designer's second most important contribution (the new carton was the first) was the research and development of printing inks in colors which would meet the specifications set by the client. Ink specifications are very critical and only inks that will withstand product tests, fade tests, and scuff tests, are acceptable. Until recently, chartreuse and purple colors could not be formulated to meet the requirements. Deskey's third most important contribution was the development of a package design that has been an inspiration to the advertising agency in the preparation of outstanding and revolutionary advertising art work.
From Industrial Design In America 1954.