Newer Older

    New Drene carton is a completely new design - by Don­ald Deskey Associates - due to increasing, sales of the shampoo through supermarkets and grocery chains. New design has cosmetic appeal, bold display, and a flexibility of display that permits placing the carton in a horizontal or vertical position. Designer's second most important contribution (the new carton was the first) was the re­search and development of printing inks in colors which would meet the specifications set by the client. Ink speci­fications are very critical and only inks that will with­stand product tests, fade tests, and scuff tests, are accept­able. Until recently, chartreuse and purple colors could not be formulated to meet the requirements. Deskey's third most important contribution was the development of a package design that has been an inspiration to the advertising agency in the preparation of outstanding and revolutionary advertising art work.

    From Industrial Design In America 1954.

    goon_town_killer, pulluptheroots, and 2 other people added this photo to their favorites.

    keyboard shortcuts: previous photo next photo L view in light box F favorite < scroll film strip left > scroll film strip right ? show all shortcuts