Extant Design
Extant Design

Most people probably don't pay much attention to the graphic design of products they pick up in their local grocery store. I don't. In fact, the only time I notice the graphic design of such a thing is when it stands out for looking particularly old and outdated. I started noticing some products, like Marshmallow Fluff and Jiffy mix and that got me paying attention to some more subtle designs that had gone unchanged for years. I decided to start cataloging some of these, and I call the remnants of decades-old design Extant Design. Some extant design screams "I was created in 1960 and have barely been changed since!", while other design is much more subtle.

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