Pictured is a friend's J12 watch by Chanel.
First launched in 2000, the J12 is the brand's first sport watch. The timepiece comes in black or white and in a diamond or sports model. The list price of the pictured model is 2,870 Euros but will skyrocket for the diamond, ruby, emerald and sapphire models.
The watch is innovative for its use of the same unscratchable ceramic NASA uses for space applications. You might notice the glass (not ceramic) bezel on the pictured watch was chipped during a fall and will be sent in for repairs. The ceramic band and faceplate were unharmed.