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    Minimalist effect in the maximalist market

    Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling.

    What is your choice in these 3 different variations?
    1. Original variation
    2. Simple variation
    3. More simple variation

    External Source:

    DaveBowker, optical corp., and 21 other people added this photo to their favorites.

    1. jeffKwiatek 52 months ago | reply

      Great work! I really dig number 3.
      Looks a bit more like cologne than condoms.

    2. stephen anderson (Artist) 52 months ago | reply

      whats with the fruits on 1?

    3. fettiz 51 months ago | reply

      Classic 3
      Select 2.

      The select version needs the extra information "fruit flavor". So 2 would be a nice compromise

    4. artedeluxe 49 months ago | reply

      This must be the famous "what a coincidence!" moment ! I've been doind this at home for some years now, irritated with the polution on packages, like shampoos and other stuff that i have to look at every day! Simplicity and elegance should be back for normal buyers, not only luxury products ! These clean lines make such a difference on a household ! Congratulation on your project !!!

    5. antrepo 49 months ago | reply

      When we went to the supermarket in our last trip to London, we've noticed that, "Our packaging project could go to next level". This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it. The font is Helvetica Neu Bold. Our question is similar with the question in our first post!

      What is your choice in these 4 different variations?
      1. Original variation
      2. Simple variation
      3. More simple variation
      4. No logo variation

      More sample at our blog or Our Flickr Page

    6. Joanna Sedgwick 25 months ago | reply

      the 2nd version

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