Minimalist effect in the maximalist market


Our last project is about simplicity and we try to find alternate simple version for some package samples of the international brands. We think almost every product needs some review for minimal feeling.


What is your choice in these 3 different variations?

1. Original variation

2. Simple variation

3. More simple variation


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  • studlick 5y

    the third one looks so simple and screams luxury.
  • Oumayma B. Tanfous 5y

    the third one is perfect.
  • Abhorsen The Final Death PRO 5y

    The 3rd one looks more expensive.
  • Jon 5y

    3rd one is great, though as just one of several Lindt flavors, the color signal of 2 might be useful visual cue to retain.

    Perhaps a 4th variant though based on #3, but borrow the narrow field of blue on the left edge of #2, possibly mirroring that narrow strip on the right too... (would have to see it)
  • Huitzil 5y

    in this case I think the second one is my favourite, it still retains some identity
  • rsstn 5y

  • Paolo PRO 5y

    the third one is perfect [2]
  • Leonardo Sang 3y

    I think in this case, the 3rd one works perfectly.
    But I also could mistake it for a classy soap hahaha!
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Taken on December 19, 2010
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