BEUC - The European Consumer Organisation > Collections

Most European food companies have committed to "change the way they advertise to children" through their EU Pledge. But have they really become more responsible? Are children less targeted by ads praising foods high in sugar and/or fat?

This gallery exposes online marketing tools that our member organisations have retrieved across Europe during summer 2016.

Each picture has been selected it it met 2 out of the 3 following criteria:
-Presence of a child who looks younger than 12 years old
-The ad features the product itself.
-The products’ mascot or brand is visible. Although this criterion is not covered by the Pledge, we deem it should be.

Learn more about our campaign: www.beuc.eu/game-over

Happy Meal

Happy Meal

8 photos

Kinder

Kinder

21 photos

Nesquik

Nesquik

32 photos

Danonino

Danonino

29 photos