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Looking for interesting typeface! | by Carol (vanhookc)
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Looking for interesting typeface!

Friday afternoon "downtown Des Moines" photo drive! Mission: 52 in 2017 Weekly Edition Scavenger Hunt for interesting typeface.


It's history, as seen in the Des Moines Register (Feb. 5, 2014): a favorite Des Moines landmarks - THE TRAVELERS UMBRELLA - The neon lights of the Travelers Umbrella have long shone over Grand Avenue, even after the company it advertised left town. The umbrella went up, early 1963, topping the 10-story Insurance Exchange Building on Grand and Fifth Avenues, where Travelers Insurance Co. occupied the top floor. It replaced a sign of a winged horse that advertised for Mobil Oil throughout the 1940s and ’50s. By the time Travelers left the building in 1967, it had become an iconic part of the downtown skyline. It remained, in part thanks to a special 1979 city exemption to a rule limiting the size of ad signs. In 1995, the building’s owner agreed to maintain the sign as a city icon.

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Uploaded on May 13, 2017