In the Philippines, children often render a "Peace" hand gesture when posing for a photo. It's called the "Japan Japan" because it was adopted from Japanese culture, not American. Here is what I discovered - - The finger “V” peace sign was used by the hippie subculture during the late 60s to demonstrate their opposition to the Vietnam War. Nowadays, it is used playfully by youths and fans of Japanese pop culture. Some say it serves as a visual cue to make people smile for photographs, like the word “cheese”. It’s also been suggested women use the sign to portray themselves as cute and young-spirited.