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JOE FRESH (Official Runway Photos by George Pimentel) – World Mastercard Fashion Week Toronto SS14 Spring Summer 2014 – #WMCFW – October 23, 2013 – Photos distributed by Mainstream, via WMCFW Toronto | by goMainstream
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JOE FRESH (Official Runway Photos by George Pimentel) – World Mastercard Fashion Week Toronto SS14 Spring Summer 2014 – #WMCFW – October 23, 2013 – Photos distributed by Mainstream, via WMCFW Toronto



Joe Fresh at World Mastercard Fashion Week

Official Runway Photos


████████████ DESIGNER


For more than 25 years, Joseph Mimram has been an important contributor to the fashion and design industry in Canada. With his sharp eye, impeccable attention to detail and insight into emerging trends, Joe has always been on the forefront of what’s next.

As creative director of the Joe Fresh® brand, Joe is committed to offering women, men and children stylish and versatile looks for every day that are both well-designed and well-priced. Joe personally oversees the design and development of an extensive clothing range, from chic footwear to the latest in outdoor fashions. In addition to apparel, the Joe Fresh ™ brand recently launched cosmetics and bath collections.

Joe is intrinsically involved in every step of the Joe Fresh® creative process from product design to marketing, finding the right model for an advertising campaign to selecting a store location and design. As focused as he is on the design process, Joe also fully understands the business aspect of retail and has led Joe Fresh® to become one of the top brands in Canada, with 330+ stores in Canada and into international expansion.

Joe’s illustrious career began in 1977 within his family’s dress design and manufacturing business. He astutely identified the need for careerwear for women as they entered the work force and this forward-thinking resulted in the development of several successful brands starting with Alfred Sung. Shortly thereafter he founded Club Monaco and later launched Caban.

With his current company, Joseph Mimran & Accessories, he continues to keep his finger on the pulse, providing elegant design, inventive product development and branding expertise for the apparel, home and entertainment divisions of Loblaw Companies Limited. Joe also currently contributes to the Pink Tartan line of clothing, a luxury sportswear collection designed by his wife Kimberley Newport-Mimran and serves as chair of the Fashion Design Council of Canada.


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World Mastercard Fashion Week


As the nation’s leading fashion event, World MasterCard Fashion Week focuses on propelling Canadian designers to the forefront of the global fashion arena. Established and emerging designers take the stage in front of an audience made up of international media and industry professionals to debut their newest collections. Serving as an anchor, this twice annual event provides a physical platform to a year-round road map. Beyond the shows, World MasterCard Fashion Week is the nexus of style, culture, entertainment and beyond in Toronto. Capturing the international sensibility of the city (and its residents) as well as curating a calendar of social activities where runway meets retail and influencers can celebrate the diversity of this happening metropolis.


████████████ PHOTOGRAPHY


Photos by

George Pimentel


████████████ PUBLICITY


Photos courtesy of

World Mastercard Fashion Week




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████████████ Contact


Questions can be sent to:


Tamara McCartney (Assistant Producer)




Jason Hargrove (Founder)


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Taken on October 24, 2013