Senat Demiri is from the Roma community and has been without a regular formal job for ten years when he first heard of the Self Employment Programme in 2011. "The idea of being my own boss was a big attraction." he explains."There are other car-wash places in the area where I live, of course, but I could see there was a demand for better quality. So I applied with a business plan that included buying cleaning equipment, better than the competition." says Senat Demiri.