Digitage Web 2.0

Logos from Web 2.0 are caught in the web somewhere between NASA photos of deep space, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.


Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (”folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.


Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.


NB Digitage updated 2010 www.flickr.com/photos/oceanflynn/6632389481


Selected webliography


Tim O'Reilly, 2005. "What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software". Uploaded 09/30/2005. Accessed January 6, 2007.

  • Ray Tomes 8y

    Please add to Renaissance Man (or Woman) Group
  • markvan 8y

    Fabulous, thanks for making it CC, I just used it CC&attribition
  • Joseph Hunkins PRO 8y

    Great vision here and an excellent note about Web 2.0
  • Down10 8y

    I have a lot of comments to share about this, but I'll be nice and spare you them.
  • cesarthescholar 7y

    Thanks for making this picture CC. It made a difference in my class project.
  • Cindi PRO 7y

    This is fabulous. Thank you for making it CC; I'm going to use it in a presentation too! :)
  • Justin Souter 7y

    Reproduced and duly credited here. Many thanks!
  • Jen McGahan PRO 6y

    Hi! I like this photo of yours. I’m writing to ask your permission to use it in an online report I’m writing on sales; the factors relating to sales that you can control without any sales persuasion... just something I’ve been working on, but it needs a little oomph. I write a small business blog with my partner and would love to use this photo in our report.

    Please let me know if this would be ok with you. I will of course give you credit for the photo and a link to your flickr profile.

    Thanks very much,
    Jen McGahan
  • Sandra Lopulalan 5y

    Hi! Like Jen, I would love to use this picture in an ad for a seminar on business strategy using social media. However, since this ad will be placed in a magazine, I need a 300 dpi jpg, eps, tiff or pdf file. Obviously we will use the complete picture including your name. Can we get a high resolution version of this picture and if so, how quickly can we get it?
    Thanks very much!
    Sandra Lopulalan
  • media trust 5y

    fantastic info graphic. love to see an updated one and see the change in the ecosystem
  • M Evans 2y

    thanks for a great CC image, used in a blog I'm writing for a university assignment.
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