Jet Airways Advertisement: Montreal!
Ok this is something we don't see everyday here in Montreal. An Asian airline advertising to people on the streets.. In fact I'm sure I've never seen this even when Air India flew here back in the 80s... anyways they are introducing their Toronto-Brussels-Mumbai run and it's a self promotion introducing the airline to people in this city. Along Pie IX north though is a really strange place to put these billboards. Montreal's Indian community is mostly out on the West Island or western half of Montreal as far as I know. People in this northeast working class district would likely have trouble just paying for a trip to New York let alone India.