For reference: Universe and Rainbow are two streets in town that are really close to each other. Universe was closed and people were being redirected to Rainbow. It's quite the amusing sign.
I had originally written that people were being redirected to Paradise, but that's not quite accurate. Paradise is another street in the area, and I have no idea why I thought it was involved whatsoever. :) Odds are good that the photo was taken on Paseo Del Norte. The intersection of Paseo and Universe is here.
I acquired this photo from a friend who got it from a friend. I don't know who the original photographer was, but was informed that my usage was authorized.