1934 Pierce-Arrow on Guanella Pass, Colorado.
Pierce-Arrow was an American automobile manufacturer based in Buffalo, New York, which was active between 1901 and 1938. Best known for its expensive luxury cars, Pierce-Arrow also manufactured commercial trucks, fire trucks, camp trailers, motorcycles, and bicycles.
In 1933, Pierce-Arrow unveiled the radically streamlined Silver Arrow in a final attempt to appeal to the wealthy at the New York Auto Show; the car was well received by the public and the motoring press. The car was announced with the phrase "Suddenly it's 1940!" and Pierce sold five examples of this car, but since it was priced at $10,000 during the worst of the depression, the rich were hesitant to spend so much on a car. The company subsequently issued a production model named "Silver Arrow"; however, it did not incorporate many of the features of the show car and failed to generate sufficient sales for the company.
Starting in 1936 Pierce-Arrow produced a line of camper-trailers, the Pierce-Arrow Travelodge.
The Rio Grande Southern Railroad converted five Pierce-Arrow automobiles (and a couple of Buicks) into motorized railcars, effectively buses and trucks on rail wheels. The nickname Galloping Goose was soon applied to these vehicles, based on their waddling motion and honking horn. All still survive.
Pierce was the only luxury brand that did not field a lower price car to provide cash flow, and without sales or funds for development, the company declared insolvency in 1938 and closed its doors. (Wikipedia)